Our Approach To Website Migrations

We take a outcome-based approach to website migrations and new or updated sites, focusing on providing your business with the best solution for your goals. Here's a breakdown of what that would look like:

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Discovery and Planning

  • Thorough Assessment: A deep dive into the existing website, including content inventory, functionality audit, SEO analysis (keyword rankings, backlinks, site structure), performance metrics, and traffic patterns.

  • Customized Migration Strategy: Developing a detailed plan tailored to your specific needs and goals, outlining timelines, resources, and potential challenges. This includes choosing the optimal migration method (e.g., automated tools, manual transfer, hybrid approach).

  • Platform Selection Consultation: Guidance in choosing the best platform for your needs, considering factors like scalability, security, cost, and ease of use.

  • SEO Preservation Strategy: A concrete plan to maintain or improve SEO rankings during and after the migration. This includes URL mapping, 301 redirects, metadata transfer, and ongoing SEO monitoring.

  • Testing Environment Setup: Creating a staging environment that mirrors the live site to test the migration process thoroughly before going live.

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Migration Execution

  • Data Migration: Careful and accurate transfer of all website data, including content, images, databases, and files. This often involves data cleaning and optimization.

  • Design and Functionality Integration: Replicating or improving the website's design and functionality on the new platform, ensuring a seamless user experience. This may involve custom development or theme customization.

  • SEO Implementation: Implementing the SEO strategy, including setting up 301 redirects, optimizing metadata, and ensuring proper site structure on the new platform.

  • Security Hardening: Implementing security best practices on the new platform to protect against vulnerabilities and data breaches.

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Testing & Quality Assurance

  • Comprehensive Testing: Rigorous testing of all aspects of the migrated website, including functionality, performance, compatibility across different browsers and devices, and SEO implementation.

  • User Acceptance Testing (UAT): Involving the client in testing the migrated website to ensure it meets their expectations and requirements.

  • Performance Optimization: Fine-tuning the website's performance on the new platform to ensure fast loading times and optimal user experience.

Responsive design display on desktop, laptop, tablet, and smartphone showing a website layout with graphs and text.

Launch & Post-Migration Support

  • Smooth Launch: Carefully coordinating the launch of the migrated website to minimize downtime and ensure a seamless transition.

  • Post-Migration Monitoring: Continuously monitoring the website's performance, security, and SEO after the migration to identify and address any issues.

  • Ongoing Support: Providing ongoing support to address any questions or concerns and ensure the website's continued success.

  • Documentation: Providing clear documentation of the migration process, including setup instructions, troubleshooting guides, and other relevant information.

“This was a simple process. The new site looks great and I feel much better about the security and stability of the platform.”

John Pulliam
Pulliam Family Office
www.pulliamfamilyoffice.com